To work for the betterment of the society.
To be the most admired and respected family company in the country.
Our mission is to improve the quality of life of the people by providing comforts and conveniences at affordable prices.
We live up to the expectation of a responsible organization by contributing towards the improvement in the quality of life of our customers through outstanding product and services.
We respect each other as individuals and encourage cross functional teamwork while providing opportunities for career development.
We provide reasonable return to shareholders while safeguarding their investment.
We develop our suppliers as partners in progress and share our growth with them.
We respect our competitors and recognize their contribution to market value.
We conduct our business by conforming to the ethics of our country and share the social responsibility of the less fortunate.
We make every effort to ensure that the environment is protected and conserved for future generations.